All About Sales

You are your best marketing tool – use it wisely

In this market we need to utilise every possible weapon that we have to maximise any opportunities that we are presented with. How you present yourself in any business situation can instantly affect the outcome of an interview or meeting and needs to be carefully considered to guarantee your success. Here are some tips to consider:

1. Confidence

Dressing with care will create confidence in yourself, and others’ confidence in you. By choosing successful colours and styles of clothes, you “buy” your own confidence and you will be able to present yourself in any situation knowing that you look great, feel great, and can concentrate on the business in hand – not worrying about whether you’ve got your outfit right!

2. First impressions

93% of a first impression is based on appearance alone, are created within seconds of meeting someone and can affect your success instantly. Put yourself the shoes of the person/people you are going to be meeting and imagine what assumptions they will make about you –would you hire you?

3. Comfort is key

Choose outfits that you are comfortable in; if you feel at all uncomfortable it will affect how you present yourself as well as possibly ruining your day!

If you are uncomfortable or self conscious and fiddle with an element of your clothing or do anything that will draw the wrong attention, then that is what your client will focus on, not what you are saying or presenting.

4. Style not fashion

Choose items that suit you and present you well; business dress is not about fashion, business dress is about you looking capable, trustworthy and businesslike, and representing yourself positively at all times.

5. And smile…

Nothing looks better than a winning smile – remember: smile and the world smiles with you!

If you would like to know how to present yourself with utmost success, feel free to contact me:

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